Samsung recently that if he was going just fine in the smartphone market is a fact known to everybody. In the corridors of Cupertino, the Apple boss began to look with some concern the success of South Korean giant, malignant rumors circulating among the experts.

What in the quarter between January and March 2012 Samsung had sold 44.5 million smartphones, an indisputable fact. Approximately 21,000 units per hour. 30.6% of the global market. At the same time Apple has sold "only" 35 million iPhones, reaching 24% market share. There are few, you say. But still 9 million less than its fiercest rival. A difference not quite negligible.

And now comes the Galaxy S III. Less cool iPhone but able to attract the same attention and curiosity of the most "sophisticated" - in terms of style - gadgets from Cupertino. Even from the audience of "applecentrici".

Nine million pre-orders in record time. Sales are expected sensational. In the headquarters of Samsung has a whole party. The teasing is wasted on the iPhone.

At the other end of the world does not Tim Cook talks. I imagine him sitting on a chair, with a grin frozen on his face while fiddling with the prototype of the new iPhone. And he thinks.

"Wait until October. Then let's see who laughs. "