Let's be honest. We been taking everybody with Volunia when the worst was yet to come. We shot in cold blood on that good-natured Marchiori, while behind us the fox by Claudio Cecchetto was playing with a nice trick called Faceskin. The "social search engine" as they like to call it home. That whenever someone has the recklessness of label in this way an entire team of Google engineers does harakiri for pure vanity.

Launched with full honors at the cry of "research, organize, share," Faceskin Volunia makes a small masterpiece of style and computer engineering. An article appeared in the newspaper The Day, dating back to March 2012, ventured: "In the Seventies [Cecchetto] has changed our way of doing radio, now wants to change the way you surf the Internet with Faceskin."

Why do we Italians first proclamations and then the facts, ignoring how things run in the real world. Faceskin, in short, it works well. Find a site you like, add it to your weblist and share it with others.

You probably remember something already seen. An idea so revolutionary and innovative that in 2003 a certain Joshua Schachter was launched under the name of delicious. The success was dramatic at the time. From parts of the Yahoo! strizzarono eye and acquired in 2005.

Nine years ago he did what he does Faceskin delicious, better than he does Faceskin. Why intentions are not enough to make revolutions.

Faceskin is nothing more than window-dressing. The substance does not exist. The name worthy of the utter lack of originality. If they realized it later and have to repair Memoring proposed as an alternative. A horrible graphics that would make even talk in 1998. The attention to detail totally neglected. You'll also notice the little things. As the number of VAT repeated at the bottom of each page with the final gem: "Cecchetto Project".

There are enough familiar faces of the show, from Fiorello to Jovanotti, springing up in unlikely and not credible glorifications decree addressed to the platform for success in advance.

And not even enough incensatori articles have appeared in every newspaper, La Repubblica Il Sole 24 Ore, meticulously reported in a separate section of the site, to convince us of the goodness of Faceskin. We all know how things work. Just a hook, and the newspapers write whatever you want.

I suggest you take a look at So.cl (the project of social search) from Microsoft, then Faceskin and make the appropriate comparisons. Have the intellectual honesty to admit that we come away from the comparison massacred. And there is also good. Because the web is not radio. That you come out with Jouer play and everyone dancing in the villages during the summer evenings. It is much more complex here. And often we Italians we're doing this work, we always make the same mistakes. From Volunia to Faceskin. Never learning.