He is Thorsten Heins, Chief Executive Office of Research In Motion, the Canadian company that manufactures the BlackBerry. Yesterday was the star of a curious fact. A preposterous statement that he left a bit shocked 'all.

The story of RIM is traced from the beginning to understand something. Let's say since 2008. When the BlackBerry was a status symbol for Hollywood starsystem. At that time things were going well. In June 2008 the share price had touched $ 148. Then in the subsequent months something began to break down. The success of the iPhone and the consolidation in the market of Android devices have marked the beginning of the agony for the Canadian company.

In March of this year, Mike Lazaridis and James Balsillie, the two co-founders at the head of RIM, have been invited to give way to Heins. Mismanagement. Goodbye and thank you.

The transition to the new historical course seems to be more difficult than expected. The bad news on the agenda. On June 2, RIM has confirmed a further fall in profits. 33% less than the previous quarter, rising from $ 4.8 million in revenues in the quarter from January to March to 2.8 million in the next quarter.

The losses are around 518 million dollars. Over the next nine months, staff cuts expected to send home 5,000 people of 16,500 current employees globally. The liquidity virtually dried up in the coffers. There are more than adequate resources to launch the new BlackBerry operating system and 10 new smartphone models before 2013.

In recent days has circulated the rumor that someone had lost a top-secret document with future plans of RIM. New smartphones and tablet incoming and two mysterious device by code names they do not say anything. The evil ones have whispered that it was a move a small table designed to communicate the message of confidence, "We are definitely not dead." But the market thinks otherwise. Money first, then the glory. The effect, whatever was on the way, did not lead to anything good. Investor confidence to a minimum. Trading in stock market for ever red. This morning, the shares have continued to decline up to $ 7.44. If you do the math, compared to the peak of 2008, recorded an overall loss of 94.56%.

Now that you have some idea to the point. In an interview to a local radio station in Toronto, Thorsten Heins has denied that RIM was a verse from "death spiral". And to those who rattled off the recent embarrassing results candidly replied: "nothing wrong with company".

Silence and sheer embarrassment. The international press has literally shot at him. The Huffington Post headlined "In you DRIMS" playing sull'assonanza English language between dreams (dreams) and the symbol and stock quotes (RIMS).

Thorsten Heins seemed to truly believe. Who knows how many in the Toronto headquarters of like-minded. While sales continue to languish, and the shares plunged.