Writing on the Web is an exercise in style. It takes practice and dedication. It is not an innate gift but a complex process, constantly evolving, made of successive refinements.

The style in many there have never noticed. Many do not even think. The content of crude as it is. The quick and dirty rule of Italian declined. Do not be too much to attract this kind of very superficial slogans. Function. But not always.

Refined language. Start with small things. Such as simplifying the speech. Take away the inessential. Avoid long sentences full of coordinates. Punctuation, use only one serving. Too many commas they never order. They are only the manifestation of your mental confusion that manifests itself in a sentence from the convoluted way that you can no longer manage.

Use the points. They are the most elegant way to fix the concepts inherent simplicity. Smash the speech. Give it rhythm. Do not always use the usual words abused. Do not you get into dangerous ventures abroad. Avoid the poetic impulse. The dreamers have been extinct long ago. The simplicity and brevity on the Web works pretty darn well. Be verbose bored and annoyed. Seventeenth century than enough words to describe everything in full.

Read as much as possible. Similar shades from other authors and reinterpret according to your taste.

Write. It is the only way to learn to do better. At some point you will find the right balance between style and content. And if you are the successful not just so unique, at least one feature that will make you recognizable among the masses.

Because in the era of bulimia news in which we live and where all have their say, the readers' attention now has shifted. It is not enough for you to notice what you write. Matters much more as you do.