I've written about in other ways. Returning to the theme with a twist. I always turn to Startupper. We pull it out a constructive conversation. No wars of religion or screaming out of place. We censor. You know I'm not kidding.

We set well. We do like you do when you've just finished forget with your girlfriend. Get out the problem. The real one. Be careful though. Because usually ends with one of two suitcases out the door.

Many startupper take it the wrong way. Create an application and there are over dream of glory. It 'a spiritual exercise that can help in some ways. If you do not believe in God, believe in yourself can be a useful surrogate.

Often these entrepreneurs strive only to one thing. Users. Wrong. Damn wrong.

Users no longer enough. Make of what is right. The sparkling fresh-baked application you just smoke and mirrors. The market moves in another direction.

Investors do not care about your technical virtuosity. Of codes and programs do not understand a bat. Investors will not even affect certain numbers end in themselves.

Investors interested in one thing. Only one. The business model behind your idea. And not just any business model. But one that works and monetize disgustingly good. Because at the end of the ride is reduced more and that's all. For the money.

Now, you can think in two ways. In a speculative or a long-term. The first case is that you always care. The devil tempts and then fucks you. He makes you believe you need is a million registered users to make a difference. Tickles your distorted perception of self-esteem with the ability to sell your creature to one of the giants of the web and doing a bang. A billion dollars and on. Of Instagram there is only one, stampatevelo in the brain.

This hit and run approach is insidious and dangerous. You do the simple and I explain why. Take the IPO. They are nothing more than short-term speculation. They start with a placement of shares overvalued. Everyone buys. The hope is that once the price splash at the top. So you sell and double the investment within two hours. Easy. Too bad that no longer works very well. We have also tried Facebook. It 's over in tears and blood. The optical sound would be to place a fair price and point the dividends with a long-term strategy. But the perverse finance follows rules from which it is best to avoid.

Forget the speculative approach. Consider now the medium and long term. Think about how your idea can survive over time. Not only enough bits and updates on the iTunes Store. Serve customers who pay for what you offer. You should pile up and sell currency. The imperative is to monetize and monetize.

Think twice before you expose yourself. Or else make the end of Volunia.

The fable that in Silicon Valley must have at least three failures to make you consider to be an investor is more beautiful to tell sentirsela not believe it. Because in real life just a flop of those sounds and you've already played the bulk. The rumors circulating in some circles. You boil immediately as an unreliable. A risk rather than an investment. They look at you sideways, you hear so condescending and you settle in the best way. We'll let you know. Now do not give you even more of her. The world of startups is informal. For better or for worse.

Not just an app to be true startupper. If you believe you have the wrong job.