When in June of last year launched Google Mountain View + the reception was very positive. After many attempts to load Google finally proposed something interesting in the social scene is dominated exclusively by Facebook. As often happens, however, the largest fireworks show of novelty did not last long. After a couple of months have seemed that the interest of users towards the new arrival had come to an end. The voices of a new mega-flop, such as Google Wave, increasingly frequent.

Instead, Larry Page has done it. He ferried the transition from the time of Eric Schmidt - who are largely of the merits of the enormous success of Google - toward a new vision. Exclusive focus on its core business. Google Labs sacrificed in the name of a solid long-term strategy. Search and social networks the key points of the new course.

A year later, Google + scary to Facebook. The social network, Zuckerberg remained nailed to the pole basking reached the one billion users and focusing its energies on landing in handbag. Evil, when the business do not just numbers but the speed of responding to market demands constant innovation. And while Google has made giant strides in the social segment, Facebook has moved a step in the segment of the research.

To all of this uniteci consideration easier. Facebook has completely overshadowed the audience coming from mobile devices. The application for the iPhone, iPad, and ii for various Android devices is simply scandalous. At times unusable. And while Zuckerberg burns one billion dollars to acquire Instagram and launch a few days later, with an incomprehensible strategy, a home-made clone of the popular social photo sharing, Google yesterday presented a new app for mobile devices to Google +. A real slap in the face of Facebook.

The new app for iPad is fantastic. Fluid, tremendously cool and technically perfect. A small masterpiece of simplicity and style that severely humiliates the alternative of Zuckerberg. At times reminiscent Flipboard from which perhaps the engineers in Mountain View have a minimum stroke of inspiration. Navigate to your profile and the stream of users in their own circles is a pleasure. The possibility of a hangout directly from iPad plus considerable.

What's more the new version for iPhone and Android greatly improves the user experience on smartphones. The Galaxy Nexus, Google has the experience exhilarating. Ditto on the giant screen of the Galaxy Notes.

All this while the share of Facebook is puzzled to find a way monetizzi the use of social networks on mobile devices omitting the most important substance. The user experience. Why Facebook will still have a competitive advantage in terms of user base but it is also true that the Web is moving increasingly towards a direction aimed at mobile devices. Neglecting this aspect means repeating the same mistake committed at the time when a boy MySpace Harvard freckled knees in the space of a year. It means losing a huge opportunity. It seems that Facebook is putting all succeed.