Let's face it. We never had a glorious tradition of publishing on the Web We've always been a bit 'and approximate lots province. But what strikes me most is that, after so many years, we can not yet compete with dignity and scafarci in quality and style with the best overseas.
Own mind, take the most widely read newspapers on-line in Italy. Compare that with some armored international information such as CNN, The New York Times, The Wall Street Journal, Time, The Washington Post, to name a few. Take a ride on these sites. And then on our return. A cry. A tragedy that the design, totally devoid of originality, to get to the content.
Except for rare pearls, investigative journalism turned to pure gossip. The photo galleries of our local television starlets who flock to the beaches of the beautiful country is the best offer. The video section, copy and paste the video published on YouTube. All strictly "(C) The reproduction".
Do not make it too easy. Forget the numbers for once. Are not the only qualities that make the visits. And for those of you who are beyond the fence, you're not there to justify you pull that certain topics because the question is what it is. If this offers the convent there is little to be done.
What's more, the little good that is around we have the bad habit of perdercelo the street. Get Wired Italy. The initial effort was appreciated. Months have passed since then. One scatafascio in free fall. "Against the crisis? A nice sandwich. " What at first glance one thinks is the slogan of some of the McDonald's promotion. Or "How to Survive the Zombie." Read the title and you make these kinds of questions from the embarrassed and amazed that a magazine in front of a certain thickness would not want you. And articles like "100 buffaloes believe that all" or "How to become health conscious on Facebook" complete desolation.
There is a need for innovation in this field. Dear investors, pay your money and have the courage to try it with the right view. Do not be seduced only by App and myths such as Instagram. The opportunities there are in publishing online. Look what they did in a couple of months the guys of The Verge. You, rather, where are you?
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